A Higher Calling
Harper Collins Christian Publishing's Mark Schoenwald discusses his team's mission to unite religious publishing poewerhouses Zondervan and Thomas Nelson
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Spanish-language publishing, both domestically and internationally, is another source of growth. The division is expanding its Thomas Nelson presence in Mexico to encompass all of HCCP, and a joint venture in Brazil is doing extremely well.
Closing the Books on Year One
As a leader, Schoenwald believes you have to embrace change even in an organization whose foundation is decades, even centuries, old. Agility and growth are essential, but so is focus. "We are in the content business, long-form narrative content is our business and our core competencies are editorial and marketing. Marketing with a big M, meaning sales, marketing etc."
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Jane Von Mehren
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