A Higher Calling
Harper Collins Christian Publishing's Mark Schoenwald discusses his team's mission to unite religious publishing poewerhouses Zondervan and Thomas Nelson
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In April, Zondervan announced the debut of a new YA imprint designed for the general trade market. Dubbed Blink, the first titles will appear this fall. Blink books will explore issues that teens face such as cutting, relationships and dieting, while remaining inspirational and hopeful. By publishing all of these books in Blink, the publisher can focus its marketing efforts as well as clearly communicate to consumers, librarians and educators that the content is appropriate for secular readers.
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Jane Von Mehren
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