A Higher Calling
"We don't have the Coke/Pepsi thing going on," Schoenwald remarked, "We really have the fact that people believe that there is a greater mission than them, so you can get to resolution or alignment pretty quickly."
Similar, But Different
In reality, the imprints' editorial identities have always been quite different. Zondervan Book Publishing, led by SVP and Publisher Annette Bourland, has a very strong academic program and focuses on transformational, educational and vocational resources. Meanwhile Thomas Nelson Book Publishing, under the direction of SVP and Publisher David Moberg, has a broader list that features books in the biography, business, cooking, personal finance and gift categories. Both groups publish Spanish-language books under, respectively, the Vida and Grupo Nelson brands; a wide-ranging children's list in the Zonderkidz and Tommy Nelson imprints; and fiction, where VP and Publisher of Fiction Daisy Hutton now oversees both brands' fiction lists.