‘The Secret’ is Out (of Stock)
Brand hijacking, word-of-mouth and a co-publishing deal have this controversial, self-help title flying off the shelves.
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“Oprah has absolutely helped, but if it hadn’t had a presence beforehand it wouldn’t have come to her view,” Curr says. “But she absolutely has helped.”
Despite her own positive outlook for the book since its acquisition, Curr admits she never imagined “The Secret” having this kind of impact. “But Rhonda did. She said there are three things that she wanted to have happen for her book when we were planning it: ‘Oprah,’ People magazine, and the cover of Time, but we ended up on the cover of Newsweek, so we’ll give her that.”
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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