‘The Secret’ is Out (of Stock)
Brand hijacking, word-of-mouth and a co-publishing deal have this controversial, self-help title flying off the shelves.
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The idea for a book actually came from a dinner conversation in Portland, Ore., between Cynthia Black, publisher of Beyond Words Publishing, and a teacher featured in the DVD. Black, who already had a co-publishing arrangement with Curr on a number of other titles, was immediately convinced “The Secret” would make for a compelling book. She found a willing partner in her colleague at Atria.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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