‘The Secret’ is Out (of Stock)
Brand hijacking, word-of-mouth and a co-publishing deal have this controversial, self-help title flying off the shelves.
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In the end, the co-publishing agreement between Beyond Words and Atria has helped “The Secret” achieve wild success. “They do all the editorial and all the specialty stuff, and we handle all of the major publishing [responsibilities],” Curr says.
“We never would have been able to have this book without Beyond Words, but Beyond Words would never have been able to publish this book … because the biggest problem that small presses have is that they can’t fund their success. … There’s no way a small press is going to be able to order a 2 million-copy reprint, or even a 100,000-copy one, and then have the resources that you need to manage such a project.”
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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