‘The Secret’ is Out (of Stock)
Brand hijacking, word-of-mouth and a co-publishing deal have this controversial, self-help title flying off the shelves.
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As soon as she acquired the book last July, Curr made it a point to put the DVD into as many of her salespeople’s hands as possible. “I gave everyone a heads up that this was a really important acquisition,” she says. “What we did here was from the minute we bought that book, we got DVDs and encouraged everybody to watch it.”
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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