‘The Secret’ is Out (of Stock)
Brand hijacking, word-of-mouth and a co-publishing deal have this controversial, self-help title flying off the shelves.
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“I looked at the [DVD’s] site and thought, ‘This is fantastic. … This would make a perfect book … because it’s not just going to be replacing the experience of watching the DVD, it’s actually going to enhance the experience.’ … You really need a book to [complement] the DVD. [Publishing the book was] not just an opportunistic thing, it’s actually part of the whole ‘Secret’ experience.”
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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