‘The Secret’ is Out (of Stock)
Brand hijacking, word-of-mouth and a co-publishing deal have this controversial, self-help title flying off the shelves.
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Bucking the more recent trend of spinning a successful book into other forms of media (e.g., movies, video games, etc.), “The Secret” actually got its start as a DVD. Byrne produced the documentary in April 2006, interviewing dozens of professionals about the law of attraction and the power of positive thinking. The DVD was among Amazon’s top five best sellers during the week of Christmas and by February was at the top of the site’s DVD chart.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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