‘The Secret’ is Out (of Stock)
Brand hijacking, word-of-mouth and a co-publishing deal have this controversial, self-help title flying off the shelves.
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One of the higher-profile personalities featured in the book, Jack Canfield, began promoting it in his own electronic newsletter. Others followed. “All of the people involved with ‘The Secret’ were so happy with their experience, they became its spokespeople, formally and informally, whether it was talking to the person down the street or talking to a room full of 100 people,” Curr says.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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