Special Advertising Supplement: Strategic Allies: Global Ebook Outsourcing: A Primer
For ebook conversion and beyond, global outsource
partners are guiding publishers to the future.
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"What [our clients are] saying to us now is, 'Hey SPi, help me understand my business better,'" explains Gregory Sullivan, Senior Vice President, Global Sales Content Solutions for SPi. "Help me get better at this. Help me understand how to develop my whole digital strategy without throwing away print because even though it's diminishing, it's still my cash cow today. How can I keep that driving forward as well as reinvigorate and innovate?"
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- Companies:
- Apple
- Aptara Inc.
- Pearson Company
- Places:
- India
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