Special Advertising Supplement: Strategic Allies: Global Ebook Outsourcing: A Primer
For ebook conversion and beyond, global outsource
partners are guiding publishers to the future.
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Front and Back
When it comes to the question of digitizing frontlist and backlist titles, it is, of course, easier to digitize your frontlist.
"They are different workflows, but we do both," says Aptara's Panchanathan. "On the frontlist, [conversion] just happens to be an extra step in the process, [though] an additional process [you can add is] enhancing frontlist titles, adding extra assets, interactivity, audio and video."
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- Companies:
- Apple
- Aptara Inc.
- Pearson Company
- Places:
- India
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