Special Advertising Supplement: Strategic Allies: Global Ebook Outsourcing: A Primer
For ebook conversion and beyond, global outsource
partners are guiding publishers to the future.
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A Game of Strategy
No matter who your company decides to partner with, the initiative needs to have support from on high.
To be successful, a partnership "needs to have a very strategic thrust. It needs to have absolute blessing and push from C-level," says Aptara's Ganesan. "If not, I've seen these things not go anywhere. You do a little bit and it levels off. It needs to be made part and parcel of the operation, not so much to save cost, but more like, 'Hey, things are happening fast and we need a partner who can understand the whole digital revolution and take us through this change."
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- Companies:
- Apple
- Aptara Inc.
- Pearson Company
- Places:
- India
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