Special Advertising Supplement: Strategic Allies: Global Ebook Outsourcing: A Primer
For ebook conversion and beyond, global outsource
partners are guiding publishers to the future.
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That is, of course, the golden trope of outsourcing: Isolate the things you do best. Then, so that you can really focus on those things, partner with someone who can accomplish better, faster, cheaper or more easily the areas where you're not an expert.
"Publishers long ago gave up printing," says Wheeler, whose SPi provides a full range of publishing, e-publishing, technology, content enrichment, customer service and marketing support services. "[Publishers] were printers at first, but as printing became more specialized, it turned out that someone who was doing all the printing for everyone could do it better."
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- Companies:
- Apple
- Aptara Inc.
- Pearson Company
- Places:
- India
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