Special Advertising Supplement: Strategic Allies: Global Ebook Outsourcing: A Primer
For ebook conversion and beyond, global outsource
partners are guiding publishers to the future.
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"In the last three years, we invested in 15 different software products, tools and platforms so that we bring constant innovation, so that we can bring productivity to the customers," says Aptara's Ganesan.
The same goes for SPi Global.
"We created and formalized a group within our organization called the innovation lab," says SPi's Sullivan. "It formalized processes where clients would come to us with issues, ideas, problems, product ideas and say, 'Hey, what do you guys think? Can you help us develop this?' So the innovation lab takes together strategists, technologists, subject matter experts, operations people, finance, marketing and says, 'OK, let's put people on projects and ideas and help develop a solution.'"
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- Companies:
- Apple
- Aptara Inc.
- Pearson Company
- Places:
- India
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