16 Tips for Steering Your Company Through an Evolving Industry
How book publishers can survive this "perfect storm" of challenges.
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Missy Smith
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10. Take advantage of digital.
Digital is facilitating a broader and faster distribution network, thereby increasing sales potential for products. It also enables the purchase of pieces of content, such as chapters, which expands the revenue potential and base of products.
TIPS FROM …
Marji Ross, president and publisher, Regnery
Regnery Publishing (Regnery.com) was founded in 1947 with a mission to contribute to the rebuilding of Western civilization after World War II, publishing works of cultural recovery, including establishing and sustaining the postwar conservative intellectual movement in America.
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Missy Smith
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