16 Tips for Steering Your Company Through an Evolving Industry
How book publishers can survive this "perfect storm" of challenges.
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Missy Smith
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At the same time, we have to project ourselves beyond the election, and try to predict what people will be worried about, and interested in, after the election, with a brand new administration.
12. Know how to cut back during tough times.
It’s a pretty good bet that the economic and political climate in 2009 will continue to be uncertain. The recent turmoil in financial markets and the general uncertainty for the future of the economy have certainly prompted us to be very careful about the risks of over-shipping books or over-spending on discretionary items.
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Missy Smith
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