16 Tips for Steering Your Company Through an Evolving Industry
How book publishers can survive this "perfect storm" of challenges.
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Missy Smith
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14. Know your audience.
Be flexible and diversify. Publishers need to think about their readership. And not just reading, but reading books because they offer something importantly different. There’s a lot of focus on the format of what people are reading, but at the end of the day what matters is if they’re reading. We need to be pressing forward on the many joys of reading.
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Missy Smith
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