16 Tips for Steering Your Company Through an Evolving Industry
How book publishers can survive this "perfect storm" of challenges.
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Missy Smith
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6. Do your homework.
Publishers need to research competitive books on the market, pricing, formats, use of color, key authors, current royalty rates and advances that make sense within the financial parameters of each book and key marketing outlets—both traditional and non-traditional.
7. Challenge the norms.
Think as a consumer, not as a publisher. What does the consumer want and need? How can you create products for that consumer?
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Missy Smith
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