16 Tips for Steering Your Company Through an Evolving Industry
How book publishers can survive this "perfect storm" of challenges.
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Missy Smith
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15. Adapt to the current economy.
The economy is obviously difficult, but we believe that we have some interesting opportunities. A flat or down market is a classically great time for the entrepreneurial to gain market share. Readership is changing and the retail book marketplace is changing, but that’s actually a constant in this business. What matters is how well you anticipate and adapt to the changes.
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Missy Smith
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