16 Tips for Steering Your Company Through an Evolving Industry
We’ve really had only two books this year that enjoyed that kind of extended selling season: “Real Change” by Newt Gingrich and “The Case Against Barack Obama” by David Freddoso. Newt really nailed it when he focused his message on change. Our book came out in January, the perfect time and the perfect author to target the central theme of the primary season. Then in August, of course, we released “The Case Against Barack Obama,” and again met the marketplace exactly where it was: hungry for hard-hitting, investigative reporting on the political life of Barack Obama, after so much attention had been paid to the horse race between him and Hillary [Clinton]. But that kind of timing is hard to do, and the pressure to have something new every week is intense.