16 Tips for Steering Your Company Through an Evolving Industry
How book publishers can survive this "perfect storm" of challenges.
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Missy Smith
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TIPS FROM …
Marie Macaisa, Web development manager, Sourcebooks
16. Embrace digital technology.
The digital landscape presents an unprecedented opportunity for our authors to engage with their readers directly. The publisher could also potentially get information from readers through all phases of bringing the book to market, from acquisition to launch and publicity. The challenge is to nurture the distinct voice and vision of the author in light of unprecedented feedback. Fundamentally, publishers help authors reach readers. Digital significantly multiplies the ways in which authors can reach their readers.
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Missy Smith
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