16 Tips for Steering Your Company Through an Evolving Industry
8. Keep a tight rein on receivables and cash flow.
It’s even more important today than ever. (Check out the tips for improving your cash flow on page 37.)
9. Strengthen your Internet business model.
Free is what people want, but free is not a good value proposition. Many publishers—primarily scientific, technical, medical and professional publishers—are successfully monetizing their content through the use of subscription models, payment for downloads, and other such strategies. Trade publishers are having a much more difficult time implementing such strategies because buyers only want defined pieces of content, and they don’t want to offend their regular retail and wholesale customers. Some, however, such as Harlequin, with a defined niche, do seem to be making inroads in this direction. Still, the question is one that all publishers continue to grapple with.