16 Tips for Steering Your Company Through an Evolving Industry
How book publishers can survive this "perfect storm" of challenges.
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Missy Smith
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11. Be relevant.
It is increasingly challenging for a book and an author to be relevant and unique, and for any book to stay compelling over a long period of time. Certainly, for our market, the presidential election affected our business. As we got closer and closer to Nov. 4, the media was more and more unilaterally focused on the presidential race, and we had to work even harder to make sure our books and our authors were relevant.
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Missy Smith
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