Optimizing Your Web Presence
Michael Jensen, the director of Web communications and director of publishing technologies for The National Academies Press, talks about the continuing digital evolution of STM publishing and shares five insights for publishing management.
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“I think it’s because, we, as publishers, have always dealt with physical objects that people held in their hands,” Jensen says. “They don’t trust things that aren’t physical objects. I think we confused the container and the content. There’s a big difference between the two …” he says. “I think we are, by nature, a risk-averse profession. Books are a risky endeavor. People would shy away from taking risks that other people got burned by. The Internet was such a huge shift in … paradigms of information, how we connect to people, that it took some time to see what the reverberations might be.”
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