Optimizing Your Web Presence
Michael Jensen, the director of Web communications and director of publishing technologies for The National Academies Press, talks about the continuing digital evolution of STM publishing and shares five insights for publishing management.
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Despite all the breakthroughs that Jensen has bared witness to in the past few years, he concedes there still will be an audience for books for many years to come.
“It’s certainly true that paper is not going to go away,” Jensen says. “Part of this transitional period is that it’s going to be shades of gray. It’s not going to be all digital or all paper. Books will be around for my lifetime. … The Web is not the best medium for book material, but we can use the Web to promote and advertise and let people taste and sample.”
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