Optimizing Your Web Presence
Michael Jensen, the director of Web communications and director of publishing technologies for The National Academies Press, talks about the continuing digital evolution of STM publishing and shares five insights for publishing management.
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His advice to publishers—especially STM publishers—who have yet to embrace the Web, is for them to do so.
“Go for it,” he says. “Don’t let fear be the main driver.”
The Problem Solver
As a kid growing up in Indiana and Nebraska, and later as a student at Indiana University and the University of Nebraska, computers didn’t factor into Jensen’s career plans.
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Peter Beisser
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