Optimizing Your Web Presence
Michael Jensen, the director of Web communications and director of publishing technologies for The National Academies Press, talks about the continuing digital evolution of STM publishing and shares five insights for publishing management.
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For perspective on complicated issues, however, Jensen says, books are still the favorite.
“There’s nothing like a book for sitting and absorbing ideas. If you’re trying to find a fact, the Web is great,” Jensen says.
So why, then, has it taken so long for the STM market to fully engage itself in the Web?
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