Optimizing Your Web Presence
Michael Jensen, the director of Web communications and director of publishing technologies for The National Academies Press, talks about the continuing digital evolution of STM publishing and shares five insights for publishing management.
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The Experiment and the Future
Because of the potential risk, NAP didn’t jump in blindly to the Web-content pool. In 2002, it conducted an online experiment to see what the cannibalization rate would be if it offered its content online as free PDFs. The experiment interrupted customers purchasing online orders of printed books, and offered them free or discounted PDFs of some content.
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Peter Beisser
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