Optimizing Your Web Presence
Michael Jensen, the director of Web communications and director of publishing technologies for The National Academies Press, talks about the continuing digital evolution of STM publishing and shares five insights for publishing management.
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He would soon become the principal developer of some of the most ground-breaking developments in Web publishing, including the NAP’s Openbook online navigation system—a technology similar to Amazon’s Look Inside and Google Book Search, but developed several years earlier.
Today, visitors to the site view six or seven pages per visit, as opposed to the the industry norm of one or two pages, according to Jensen. He credits the NAP’s executive director, Barbara Kline Pope, with encouraging the team to take risks and letting them build the site the way they did.
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