Optimizing Your Web Presence
Michael Jensen, the director of Web communications and director of publishing technologies for The National Academies Press, talks about the continuing digital evolution of STM publishing and shares five insights for publishing management.
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“I was an English major,” Jensen says. “I got involved with computers as a typesetter. I realized very quickly that the computer was a tool of solving problems. We keep running into new problems to solve. That’s the fun of it. … It’s certainly very new, and it’ll be a long time until it matures.”
After several successful stints with University of Nebraska Press and The Johns Hopkins University Press, in 1998 Jensen joined the National Academies Press (NAP)—which was created by the National Academies to publish the reports issued by the National Academy of Sciences, the National Academy of Engineering, the Institute of Medicine, and the National Research Council—to oversee the group’s online presence.
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