Optimizing Your Web Presence
Michael Jensen, the director of Web communications and director of publishing technologies for The National Academies Press, talks about the continuing digital evolution of STM publishing and shares five insights for publishing management.
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“For every chapter, we have a ‘skim chapter’ feature that pulls out the most significant text,” he says. “It facilitates online browsing and online reading. We’ve made all sorts of improvements to the interface that make it, in some ways, better than the book, in terms of searchability and findability. And for a researcher, the online experience is better.”
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