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“The short summary—42 percent of the people that were offered free PDFs took [them],” he says. “The others were willing to pay $40 or so, even though they were offered this free version.”
“We have two competing missions,” Jensen says. “One to disseminate as widely as possible the works of the academy. The other is to be a self-sustaining publisher. They say give everything away, but make enough money to survive. But in this case, the books are perceived by our institution as a way to get the ideas out in the public-policy land, to advise the nation on science, technology and medicine. The books are a means to that end. We don’t craft them to be salable commodities. That’s a different thing than a lot of publishers. The private sector tends to have a lot more of that [kind of] publishing than the commercial sector, naturally.”
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