The Prescription for a Healthy Marketing Campaign
Noreen Henson, marketing manager for Demos Medical Publishing, discusses marketing for medical titles and the challenges of keeping up with ever-evolving information-delivery options.
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What else is key to a successful marketing campaign?
Henson: The key to a successful marketing campaign is to take advantage of as many marketing channels as is possible for the product you are introducing. A good direct mail campaign consists of clearly laid out pieces highlighting the titles, lucid, benefit-oriented copy, clear design that leads readers through the piece logically and systematically, simple and easy ordering forms, with specials on older titles or package price for complementary titles. Mailing lists are key, as is timeliness.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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