The Prescription for a Healthy Marketing Campaign
Noreen Henson, marketing manager for Demos Medical Publishing, discusses marketing for medical titles and the challenges of keeping up with ever-evolving information-delivery options.
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The majority of our e-mail marketing is done through our in-house “e-zine” subscriber database. To build this database we have run many promotions over the past few years. We have offered book giveaways through outside organizations that are relevant to the title we are using. We encourage our customers to sign up when ordering our products and when using our Web site. We do raffles at book shows and exhibits, again for book giveaways, and collect names for our e-zine. We advertise that certain specials and promotions, including book discounts, are only available to our subscribers. We have run blurbs about the e-zine in other health-related e-newsletters.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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