The Prescription for a Healthy Marketing Campaign
The professional market is strong and … always hungry for the latest advances and developments, with immediate impact on physicians’ professional success and bottom line income. …
As far as our trade line goes, we have seen an increased demand for resources and materials relating to all aspects of health and medicine from disease-specific information, chronic medical conditions, therapies and coping strategies to disease prevention. Sales of our patient-education titles have steadily increased across the board in the past few years. I think the reason for this is threefold: The documented demographic trend of an aging U.S. population and the rise of chronic nonfatal conditions within this population; more sophisticated health consumers; and the rising number of family as caregivers in the United States.
Matt Steinmetz is the publisher and brand director of Publishing Executive.