The Prescription for a Healthy Marketing Campaign
Noreen Henson, marketing manager for Demos Medical Publishing, discusses marketing for medical titles and the challenges of keeping up with ever-evolving information-delivery options.
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Can you detail a specific example of one of Demos’ marketing campaigns?
Henson: The book we are most excited about this year [to be released this fall] is “Brain Injury Medicine: Principles and Practice” by Nathan D. Zasler [and others]. It is a high-end medical book that we feel will become the standard in its industry. We introduced the book in direct mail pieces last year. We continue to hone in on both the neurology and rehabilitation market for this book through direct mail.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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