The Prescription for a Healthy Marketing Campaign
Noreen Henson, marketing manager for Demos Medical Publishing, discusses marketing for medical titles and the challenges of keeping up with ever-evolving information-delivery options.
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At this point we will then re-evaluate what is working, what is not, and re-analyze who has actually been purchasing the book. We may find audiences we did not contemplate having … we may find that a lot of lawyers are buying the book, as it is helpful for them in brain injury litigation cases. Or we may find it is very popular among neuropsychologists working in rehabilitation. We want to better understand our consumer and then create a campaign that speaks
directly to them. BB
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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