The Prescription for a Healthy Marketing Campaign
Noreen Henson, marketing manager for Demos Medical Publishing, discusses marketing for medical titles and the challenges of keeping up with ever-evolving information-delivery options.
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We also introduced the book through our wholesalers. We will be sending an e-mail announcement to our e-mail newsletter subscribers … [and] an e-mail blast out through a purchased list from the American Medical Association. We will contact all major brain injury
organizations and other professional
organizations that deal more tangentially with brain injury in order to make them aware of the book and offer them bulk sale opportunities for members. We conduct linking campaigns. Upon publication, we send free review copies to all major journals and trade magazines that cover brain-injury rehabilitation.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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