The Prescription for a Healthy Marketing Campaign
Noreen Henson, marketing manager for Demos Medical Publishing, discusses marketing for medical titles and the challenges of keeping up with ever-evolving information-delivery options.
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I think that the Internet has affected our sales in a positive way. Online information can create demand for new books on specific topics that we might not have taken a chance on in years past, as we didn’t think they were big enough to market. People have become accustomed to turning to the Internet for quick, reliable information. And we have found that this just creates a more sophisticated health consumer that will then search out more information in the form of authoritative books on specific medical conditions to help supplement their needs.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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