The Prescription for a Healthy Marketing Campaign
Noreen Henson, marketing manager for Demos Medical Publishing, discusses marketing for medical titles and the challenges of keeping up with ever-evolving information-delivery options.
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… We are only beginning to embrace multimedia formats with our products. We are releasing an interactive DVD for EEG training this fall. We currently carry exercise DVDs, and we recently released one of our books in a limited PDA format. We do offer our titles as e-books as well and sell them through companies like ebrary. But these initiatives are all just beginning. We are going to continue to experiment with different formats, platforms and electronic sales channels.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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