The Prescription for a Healthy Marketing Campaign
Noreen Henson, marketing manager for Demos Medical Publishing, discusses marketing for medical titles and the challenges of keeping up with ever-evolving information-delivery options.
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Is declining readership a concern in your markets?
Henson: Although booksellers in several market segments are facing declining book sales—as shifting demand, online publishing, increasing prices and the wealth of information available on the Internet for free all take effect—we have not seen these changes in the market adversely affect our sales. We have seen sales of both our patient-ed and our professional line increase greatly over the past couple of years.
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Matt Steinmetz
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Matt Steinmetz is the publisher and brand director of Publishing Executive.
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