Market Focus: Inside the Hispanic Book Market
Publishers grapple with disappointing sales despite a booming population.
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"Beyond Words is acutely aware of the increasing market share for Spanish-language titles in the United States," he says. "In the past, we would license the Spanish-language rights to our titles to publishers in Spain, Mexico or Latin America. Now, we endeavor to publish new titles both in Spanish and English for North America and license Spanish-language editions abroad.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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