Market Focus: Inside the Hispanic Book Market
Publishers grapple with disappointing sales despite a booming population.
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Retail: Supporting the Growth
There's more work to be done to realize the true potential of this market segment, and the recession, shrinking distribution channels and increasing amount of free, online content haven't helped, says Michael Norris, lead trade book publishing analyst at Stamford, Conn.-based research firm Simba Information.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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