Market Focus: Inside the Hispanic Book Market
Publishers grapple with disappointing sales despite a booming population.
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Parents interested in teaching their children about their language and their culture find that an early introduction is better, as their children steadily lose interest in the Spanish language while attending English-speaking schools.
Meanwhile, schools are beginning to buy Spanish-language fiction and nonfiction titles as teaching tools, he says.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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