Market Focus: Inside the Hispanic Book Market
Publishers grapple with disappointing sales despite a booming population.
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What's Hot in Adult Trade Books?
Spanish-language books that are popular among Hispanic adults usually match those popular among the general population, although titles in the self-help genre reflect cultural variances—especially concerning citizenship—Bennett says.
"Nonfiction books on topics that will help newly arrived families begin their life in the United States" are popular for Rayo, the Spanish-language imprint of HarperCollins Publishers, says spokeswoman Erin Crum. These consumers are particularly interested in self-help books with a personal finance focus, she says.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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