Market Focus: Inside the Hispanic Book Market
Publishers grapple with disappointing sales despite a booming population.
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Generally, the human experience translates into any language. For instance, "The Secret" by Rhonda Byrne was the top Spanish-language hardcover title sold through Baker & Taylor in 2008 and so far in 2009.
The book, which debuted in 2006, is an example of Hillsboro, Ore.-based Beyond Words Publishing's new approach to this market segment, says Richard Cohn, the company's founder and publisher.
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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