Market Focus: Inside the Hispanic Book Market
Publishers grapple with disappointing sales despite a booming population.
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At the same time, Arte Público's imprint for children and young adults, Piñata Books, is seeing increased interest. Kanellos says sales of bilingual children's picture books and middle readers have grown because the publisher "is basing all of these books on the language actually spoken here by Latinos, and on cultural background and situations as lived by Latinos in the United States."
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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