Market Focus: Inside the Hispanic Book Market
Publishers grapple with disappointing sales despite a booming population.
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Kanellos says publishers who are reacting with the most gusto to the Hispanic market "are the large, commercial publishers of textbooks for the lower and middle grades. But, unfortunately, quite often they produce books that are straight translations of their material in English that do not relate to the culture of Hispanic children."
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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