Market Focus: Inside the Hispanic Book Market
Publishers grapple with disappointing sales despite a booming population.
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Another hindrance to the market's growth is a shortage of Hispanic-focused retail support, says Kanellos. "Due to the lack of Hispanic bookstores and distributors in Latino communities, much of this potential market is not addressed," he says. "If Spanish-language newspapers are any indication, the market could be very large. Hispanic newspapers are booming, even while English-language dailies are losing their readers, cutting back and/or going under."
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Heather Fletcher
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Heather Fletcher is senior content editor with Target Marketing.
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